Managing Director & Lead Evangelist, Backbeat Marketing and Executive Advisory Board, APICS Atlanta
Managing Director & Lead Evangelist, Backbeat Marketing and Executive Advisory Board, APICS AtlantaHosted by Scott W. Luton, CSCP, LSSGB, Founder of Supply Chain Now Radio, EVP of APICS Atlanta, and Managing Partner, TalentStream
12 noon - 1 pm EDT
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly
describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester
Waves and it can seem even more daunting to get your message out there.
That’s where third-party validation via targeted analyst and public relations can help companies form an
identity that separates from competitors.
Your customers are your biggest assets, with your executives close behind. They should tell your stories,
giving prospects scenarios they can identify with, featuring experts with an understanding of both the
problems and the solutions. To get these stories and perspectives working for you, you need the ear of
influencers, and you’ll need to persuade them. This webinar will offer some advice on how to find those
influencers and rally them to your cause, creating a mutually beneficial relationship that provides you air
cover to do what you do best: sell.
Will Haraway is the managing director and lead evangelist for Backbeat Marketing, an agency
he founded in 2015. Will has a 20-year career in supply chain and logistics marketing, all in
Atlanta, Ga. Will is a certified analyst relations practitioner by the Knowledge Capital Group
and has helped companies including Manhattan Associates, Aptos, Blue Ridge Global,
American Global Logistics, Cargo Chief and Rubicon Global improve their brand reputations
with marketing results that help increase sales. Will was also named to the APICS Atlanta
Executive Advisory Board in 2018.